Strategy, design, guidelines
Brand identity design
Brand identity design: strategy, logo, visual identity and guidelines that work on your website, in presentations and in everyday use.
We start with a brand workshop: who you are, who you're talking to and what sets you apart. Then come strategy and positioning, visual identity directions, development of the chosen direction, and guidelines. We review and approve each stage together, so there are no surprises at the end of the project.
It's more than a logo. A brand identity is a system: positioning and tone of voice, the logo and its versions, colors, typography, image style and the rules for using them. It lets your website, presentations, social media and print look like one company, even when different people create them.
We design the logo as part of the system, not as a standalone drawing. We present several directions, then develop the chosen one fully, with versions for different uses: horizontal, vertical, symbol, monochrome and small sizes. You get every format you need for print and screen.
The price depends on scope: from a logo refresh to a full brand system with strategy and guidelines. After the workshop you get a proposal with three options and a fixed price for each, so you can match the scope to what you want to spend.
Brand strategy and positioning, the logo and its versions, a color and typography system, image style, brand guidelines, social media and presentation templates, and print materials as needed.
Typically 3 to 6 weeks from workshop to guidelines. When we build the website too, we design the brand first, so the site is built on a finished system.
If you have a brand but it looks dated or no longer matches where your business is today, we refresh it while keeping the recognition you've built: we tidy up the logo, colors and typography and write the guidelines you've never had.
A brand worth building a website around. When one team creates both the identity and the site, the design system carries straight into the website with nothing lost in translation, and both are ready sooner than as two separate projects.
Real estate, healthcare, energy, fintech, premium services, corporate brands.
Brand identity services
Brand strategy and positioning, logo, visual identity, color and typography system, brand guidelines, presentations and print materials, a website built on the new brand
Deliverables
Logo and its versions
Brand book and guidelines
Social media and presentation templates
Business cards and print materials
Website design system
Industries
Real estate
Healthcare
Energy
Fintech
Premium services
Clients
150+ projects, 100+ clients, 10 countries. And the number that matters most: three in four stay.
Testimonials
Frequently asked questions
Answers to the questions we hear most often before starting a brand identity project.
Brand strategy, the logo and its versions, a color and typography system, visual language and brand guidelines. We tailor the scope to your needs.
Yes, if a logo is all you need. We do recommend at least a color and typography system and short guidelines, so the logo works beyond a business card.
It depends on scope: from a logo refresh to a full brand system. After the workshop we prepare a proposal with three options and a fixed price for each.
Typically 3 to 6 weeks, depending on scope and how quickly approvals move.
Yes, we work on new brands and on refreshing existing identities, keeping the recognition you've already built.
Everything you need for print and screen: vector files, PNG and SVG, color values for print and web, font specifications and guidelines as a PDF.
Yes. As a full-service team, we carry the new identity through to your website, social media and print materials.
No, but together is faster and more consistent: we design the brand first, and the website is built on the finished design system.
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Tell us about your project
Contact details
- Phone +371 29134242
- Email hello@bettrweb.com
- Address Malduguņu iela 4, Mārupe, Latvia