CrossChem manufactures and sells chemical products for road transport, agriculture and industry, from AdBlue to tanks, pumps and care products. It is a Latvian company with representation in fourteen countries, and the store serves private customers and businesses at the same time. We built a custom-designed WooCommerce store in several languages. The biggest job was the wide, technical range: we organized the catalog so a product can be found both by someone who knows its exact name and by someone who only knows their problem. B2B products are kept separate. The result is a store where a wide range doesn't cause confusion.

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