UI/UX Design

Overview

The visual design of a website is just the tip of the iceberg. Information architecture, responsiveness, micro-interactions, content nesting, and visual hierarchy are vital elements that enable an intuitive user experience. We all have different mental models and expectations of how a digital product should work. These expectations are shaped by the products, devices, and platforms we interact with on a daily basis. The goal of UI/UX design is to minimize the gap between these expectations and your website. An empathic balancing act between user behavior science, responsive web development, and design.

We will help you connect your business goals and functional requirements with your customer needs and desires to create digital products that are a delight to use and generate the desired business outcomes.

Discover what we can do for you below or schedule a free consultation here.

What can we offer

UX auditing

Very often user behavior is quite different from the assumed user behavior in the product development process. The misalignment of expectations vs reality can result in frustrating user experience, which consequently can decrease a website’s conversion rate. We’ll audit your website, identify the key points of friction and provide a clear action plan for improvement.

Interested? Sign up for a free consultation here.

Content planning

A website is only as good as the content within it. Both copywriting and visual materials should create a cohesive story that captures the visitor’s curiosity and guides him towards the desired outcome. Also, your content and tone of voice must be aligned across your key user touchpoints – product, social, ad, and website. How tell a story efficiently? What visual to invest in and how to create a solid content strategy? These are the questions that we can help with.

Interested? Sign up for a free consultation here.

Wireframing & prototyping

If you have design resources available but don’t have a deep UX/UI expertise then this might be the service for you. We can create wireframes and functional prototypes to bring your ideas closer to reality. Wireframing is an essential step in product development that not only provides a logical guideline for the end design but also saves a lot of time and money by highlighting user experience errors before finalizing the end product.

Interested? Sign up for a free consultation here.

User testing

Very often user behavior is quite different from the assumed user behavior in the product development process. The misalignment of expectations vs reality can result in frustrating user experience and unmet business goals. This is where user testing comes into play (interviews, usage observation sessions, site analytics etc.)

Interested? Sign up for a free consultation here.

Responsive UI design

With more than 50% of all website visits coming from touch-based devices (mobile/tablet), responsiveness has never been as important. Although user behavior on mobile devices is quite different than on desktop devices, users expect a frictionless experience no matter the device. Therefore, it’s important to create custom user interfaces for all device types.

Interested? Sign up for a free consultation here.

Visual concept design

The visuals on your website should be purposeful and informative. They should help the user better absorb the information you are trying to convey. Whether your need custom illustrations, 3D models or professional animations, our team of world-class artists and designers has got you covered.

Interested? Sign up for a free consultation here.

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