Vividi is a design lighting retailer positioning itself uniquely in the lighting market as an “affordable premium” retailer.
Our task was to create a fully functional eCommerce store from scratch. In this case we were designing with 2 audiences in mind: regular retail shoppers and designers shopping for larger projects.
The aesthetics of the website is light and minimal to complement the modern lighting fixtures with royal purple accents emphasizing the premium aspect of the products.
