Every business needs to generate leads in order to find new customers. There are many different ways to do this, and each has its own advantages and disadvantages. However, one of the most effective methods of getting better at lead generation is through the use of lead generation technologies.
In order to choose the right technology for your business, it is important to understand what they are and the different types available.
What are lead generation technologies and how do they work
Lead generation technologies are various tools that either provide leads or help improve the results of ongoing lead generation campaigns.
Some tools collect information about potential customers and provide insight. Other tools provide access to the contact information of people in your target audience. This information can be used to create targeted marketing campaigns that are more likely to result in sales.
There are many different types of lead generation technology, and each has its own advantages and disadvantages. It is important to choose the right technology for your business and to use it in a way that will be most effective.
We have created a list of the top lead generation technologies for you to choose from. Keep in mind, that often you don’t have to limit yourself to just one tool. Mixing several tools is often the best strategy.
The different types of lead generation technology available
Some of the most common types of lead generation tools include:
1. Website tracking tools
These tools allow businesses to track the behavior of website visitors, including the pages they visit and the time they spend on each page. This information can be used to create targeted marketing campaigns that are more likely to result in sales.
Google Analytics
Google Analytics is a website tracking tool that allows businesses to collect information about the behavior of their website visitors. This information can be used to create targeted marketing campaigns that are more likely to result in sales.
Google Analytics is one of the most popular website tracking tools available, and it is free to use. It provides businesses with a wealth of information, including:
- The number of visitors to your website
- Where your visitors are coming from
- What pages they are visiting
- How long they are spending on each page
This information can be used to improve your website’s design, content, and marketing campaigns.
Hotjar
Hotjar is a website tracking tool that allows businesses to collect information about the behavior of their website visitors. Hotjar also offers heat mapping and session recording features, which give businesses a more detailed look at how their website visitors are interacting with their site.
2. Email marketing
Email marketing is a way to collect information about potential customers by asking them to provide their email address. This information can then be used to create targeted marketing campaigns.
3. Social media trackers
Social media platforms such as Facebook and Linkedin allow businesses to install “pixels” on their websites. These Pixels provide user tracking for traffic that comes from the social media platform. This data can then be used to create hyper-targeted ads on the platform. Creating retargeting or lookalike campaigns from a pixel is a matter of just a few clicks. Such ads can significantly reduce the lead generation advertisement costs for your business.
4. Lead capture forms
Lead capture forms are a way for businesses to collect information about potential customers by asking them to provide their contact information. This information can then be used to create targeted marketing campaigns.
Typeform (for any Website)
Typeform is a web-based application that makes it easy to create beautiful custom lead capture forms.
WP Forms (for WordPress)
WP Forms is the most popular WordPress plugin that provides lead capture form functionality.
Outgrow (for quizzes on any website)
Outgrow is a marketing tool that allows businesses to create interactive quizzes and surveys to collect information about potential customers in a non-boring way.
5. Landing pages
Landing pages are webpages that are designed specifically for the purpose of collecting leads. They typically contain a form where potential customers can provide their contact information in order to receive more information about the product or service being offered. Find out more in our post about how to build a landing page with WordPress.
How to choose the right tool for your business
There are many different types of lead generation technology available, and each has its own advantages and disadvantages. It is important to choose the right technology for your business, and to use it in a way that will be most effective. Some factors to consider when choosing a lead generation technology include:
1. The type of business you have
The type of business you have will determine the types of leads you are looking for. For example, if you are a B2B company, you will likely need to generate leads that are interested in your products or services. On the other hand, if you are a B2C company, you will need to generate leads that are interested in your products or services.
2. The budget you have
The amount of money you are willing to spend on lead generation will also play a role in determining the type of technology you choose. Some technologies are more expensive than others, and it is important to choose one that fits within your budget.
3. The goals you have
The goals you have for your lead generation campaign will also play a role in determining the type of technology you choose. For example, if you want to generate a high volume of leads, you will likely need to use a more sophisticated lead generation technology. On the other hand, if you only need a few leads, you can use a less expensive lead generation technology.
4. The resources you have
The resources you have available to you will also play a role in determining the type of technology you choose. For example, if you have a large team of salespeople, you will likely need to use a more sophisticated lead generation technology. On the other hand, if you only have a small team, you can use a less expensive lead generation technology.
5. The skills you have
The skills you have will also play a role in determining the type of technology you choose. For example, if you are not very tech-savvy, you will likely need to use a more simplistic lead generation technology. On the other hand, if you are very tech-savvy, you can use a more sophisticated lead generation technology.
6. The time you have
The amount of time you have available to dedicate to your lead generation campaign will also play a role in determining the type of technology you choose. For example, if you only have a few hours per week to dedicate to lead generation, you will likely need to use a more simplistic lead generation technology. On the other hand, if you have several hours per day to dedicate to lead generation, you can use a more sophisticated lead generation technology.
7. The geographical area you are targeting
The geographical area you are targeting will also play a role in determining the type of technology you choose. For example, if you are only targeting leads in a specific city, you will likely need to use a more simplistic lead generation technology. On the other hand, if you are targeting leads in multiple cities, you can use a more sophisticated lead generation technology.
8. The type of leads you are looking for
The type of leads you are looking for will also play a role in determining the type of technology you choose. For example, if you are only interested in generating leads that are interested in your products or services, you will likely need to use a more simplistic lead generation technology. On the other hand, if you are interested in generating leads that are interested in your products or services and also have the potential to become customers, you can use a more sophisticated lead generation technology.
9. The stage of the buying cycle your leads are in
The stage of the buying cycle your leads are in will also play a role in determining the type of technology you choose. For example, if you are only interested in generating leads that are in the early stage of the buying cycle, you will likely need to use a more simplistic lead generation technology. On the other hand, if you are interested in generating leads that are in the late stage of the buying cycle, you can use a more sophisticated lead generation technology.
How to use lead generation technologies effectively
Once you have chosen the type of lead generation technology that is best for your business, you need to use it in a way that will be most effective. Here are some tips for using lead generation technology effectively:
1. Make sure you are using the right technology
Not all lead generation technologies are created equal. Make sure you are using the right technology for your business.
2. Use the technology in conjunction with other marketing channels
Technology alone is not enough to generate leads. You need to use it in conjunction with other marketing channels, such as print advertising, email marketing, and social media marketing.
3. Integrate the technology into your website
Make sure the technology is integrated into your website so that potential customers can easily find it and use it.
4. Train your team how to use the technology
Make sure your team knows how to use the technology so they can generate leads effectively.
5. Dedicate time to using the technology
The more time you dedicate to using the technology, the more leads you will generate.
6. Measure your results
Measure your results so you can see how effective the technology is in generating leads.
By following these tips, you can use lead generation technology effectively to generate more leads for your business.
Conclusion – what are must-use lead generation technologies?
Technology can be a great way to generate leads, but it is only effective if you use it correctly. Make sure you choose the right technology for your business, and use it in a way that will be most effective. Choosing the right lead-gen tools can be tricky, but it depends on various factors. Consider what marketing channels you are using, how much time and money you have and also what skills you or your team has. By following these tips, you can use lead generation technology effectively to generate more leads for your business.
