Are you looking for ways to generate more leads as a manufacturer? If so, you’re in luck. There are plenty of effective methods that you can use to get the leads you need. In this blog post, we’ll discuss five of the most effective digital ways to find new customers for your manufacturing business.
Keep reading to learn more!
1. Online communities
Social media platforms like Facebook and Instagram are great for sharing content with friends. Yet, they’re not always the best tool when it comes to building an audience for your manufacturing business. Posts from companies usually gets less engagement and reaches fewer people, compared to posts from regular users.
But this is where building an online community can help. Consider the following options:
- Facebook Group;
- LinkedIn Community;
- Discord channel;
Choosing the right option depends on who your customers are. We suggest creating a community based on the problem your company solves.
2. Social media marketing
Social media is a great way to reach customers. For manufacturers this means connecting with other businesses for B2B lead generation or interacting with B2C customers and building strong relationships. In fact, social networks like LinkedIn, Facebook, Instagram, Youtube, Twitter and even TikTok have become an integral part of the modern business world. Especially since these sites help you find new opportunities or keep up on news within your industry!
The reason why social media marketing is so effective is because in today’s world of technology, people are still looking to connect with other individuals. And social media is a great way to make that connection more personal than ever before!
3. Email newsletters
Let’s face it – marketing is hard. But, one of the most effective ways to market your business? Email! With over 80% of adults checking email more often than they shop or browse social media – it is important for your businesses to capitalize on this powerful tool.
While sending newsletters can seem hard, they actually are an excellent way to reach your customers with relevant information. You can use them for so many different things, like news about services or products, special offers or general updates about how your manufacturing business is doing – the possibilities really seem limitless! That’s why email newsletters are a great way how to generate leads as a manufacturer.
If email newsletters seem like something you are interested in, I suggest you check out this Hubspot guide on email marketing.
4. Content marketing
Content marketing is a great way to reach your target audience and increase conversions. It’s also important for brands that want their messages across multiple channels, as it can help them gain more visibility on social media.
The main goal of content marketing for business is to reach a target audience and increase sales, engagement, and customer loyalty. Usually this involves planning, creating and publishing content in the form of blog posts, podcasts, press releases, publications or other. The more creative the better. You can decide here what makes the most sense given what the target audience of your manufacturing business likes.
5. Paid digital advertising
Paid advertising is a necessary and important piece of your sales strategy. There are many platforms and ad types that can be used for paid campaigns – but don’t get overwhelmed! Make sure you focus on one type at first so as not to dilute your resources and message too much.
Paid digital ads allow you to customize your message in any way, so it’s no wonder that this strategy has been proven time and again as one of the most effective ways for businesses large or small to reach their dream clients.
BONUS: Make sure to have a nice conversion-optimized website
If you’ve made it this far – congratulations! I see that you’re really interested in generating quality leads for your manufacturing business. There’s one more super-important aspect to consider – your website.
As a business owner, you know that having a website is key to your success. But many business owners don’t realize that having a conversion-optimized website is even more important. In fact, it’s often the difference between failure and success when it comes to generating leads (especially through digital means).
Luckily, there are a few simple things you can do to make sure your website is ready to convert visitors into customers. Check out how you could improve your website for sales here.
If you’re looking for tips how to generate leads as a manufacturer, we’ve got them.
Here are five ways to drive more conversions and increase your bottom line through digital marketing:
- Build an online community around your brand through groups
- Engage in social media marketing
- Create email newsletters
- Utilize content marketing
- Invest in paid digital advertising (or other types of PPC).
But don’t stop there. Your website is one of the most important tools at your disposal during this process so make sure it’s optimized with conversion-driving features.
Contact us if you need help!