A website audit is an important tool for any business with an online presence. There are many different types of website audits, each with its own benefits. Here are three of the most popular types of website audits:
Why a website audit is important for businesses
By conducting a website audit, business owners can ensure that their website is functioning properly and meeting their needs. Additionally, website audits can help identify potential issues or problems with a website, which can then be fixed to improve the site’s performance. Finally, website audits can also help businesses to keep track of their website’s progress and performance over time.
Introducing the 4 types of website audits every business owner should know
1) Website SEO audit
What is a website SEO audit?
An SEO audit is conducted to ensure that a website is optimised for search engines (most commonly: Google). This type of audit checks for things like proper keyword usage, metatags and technical SEO problems. Auditing is the first step we do when working on search engine optimization for our clients.
How will you benefit?
The main benefit of conducting an SEO audit, is that you can improve the search engine ranking and visibility for your business. In short – get more visitors from search.
2) Website security audit
What is a website security audit?
A website security audit checks for potential security vulnerabilities on a website. This type of audit is important for businesses to conduct as it can help to identify and fix any security issues before they become a problem. Additionally, a website security audit can help to protect businesses from potential hacking attempts and other cyber threats.
How will you benefit?
The main benefit of a website security audit is peace of mind. You’ll be one step ahead of anyone trying to inflict financial or reputational harm on your business.
3) Website performance audit
What is a website performance audit?
A website performance audit measures how well a website is performing in terms of things like speed, uptime, and overall stability. By conducting a website performance audit, businesses can identify any potential technical issues that may be impacting their website’s performance.
How will you benefit?
Having a fast website is increasingly important for all businesses. In this case, quite literally, time is money. Amazon loses 1% or revenue for each additional 100ms of page load time. Sure, you’re not Amazon, however the conclusion is the same – a faster website equals better results. Additionally, nobody likes a glitchy and buggy website, which makes the user experience frustrating.
4) Website user experience audit
What is a user experience audit?
Speaking of user experience, that can be audited too. A user experience audit assesses how easy it is for users to navigate and use a website. This type of audit is important for businesses to conduct as it can help to identify any potential problem points that are stopping users from taking specific actions (like sign-up or place an order).
How will you benefit?
A good user experience equals better conversion rates. By eliminating as much frustration as possible for your users, your website will be more pleasant to use. And this leads to longer sessions, more pages visited, and more of those contact forms filled.
Conclusion
These are just four of the most popular types of website audits that businesses can conduct. By conducting regular audits, businesses can ensure that their website is functioning properly and meeting their needs. Additionally, audits can help businesses to identify and fix any potential issues with their website. Finally, audits can also help businesses to keep track of their website’s progress and performance over time.
If you’re looking for professional help on any of these audits, contact us.
